Reimagining Business Meetings and Incentive Travel Part 2: Getting Specific
Do people really want to travel to sit in auditoriums hearing the same keynotes and panel discussions that they can access online whenever they wish at home or in the office? This Enterprise Engagement Alliance YouTube webinar with event management experts focuses on new ways to format events in a way that people could never experience online.Click here for links to RRN Preferred Solution Providers.
Earlier this year, RRN held an EEA YouTube show on Reimaging Business Meetings and Incentive Travel in the Post Covid Era. Recently, Andrea Doyle, Executive Editor of Skift Meetings, published a piece How Conferences Are Failing Their Attendees, identifying the same need to rethink live events now that people can enjoy great keynote speakers and the best panel discussions whenever or wherever they are in the mood.
This show set for June 28 at 1 pm ET will delve deeper into specific ways organizations can reformat live events to make them more meaningful. To register, click here.
The host is Bruce Bolger, Founder, Enterprise Engagement Alliance. Panelists are Andrea Doyle, Executive Editor, Skift Meetings; Jaki Baskow, Founder, Baskow Talent, Las Vegas; Ira Ozer, Founder, Innovation Meetings, Melissa Van Dyke, Senior Vice President, Integrated Marketing and Innovation, Creative Group Inc.
This show brings together meeting and content planners from different perspectives passionate about face-to-face experiences to discuss specific ways meetings and incentive travel can be redesigned to make them more engaging in the era of podcasts and live video and streaming. Evidence is growing that most people prefer to travel to experience new or beloved places, refresh or make new relationships, learn from each other, and to be inspired and recharged, rather than sit in auditoriums or meeting rooms to listen to speakers and panelists they can hear on demand.
Panelists will address specifically how organizations can make sure that they achieve their purpose, goals and objectives while ensuring that event attendees have a compelling reason to travel. How can organizations better achieve the purpose, goals, and objectives of their meetings and incentive programs in a way that optimizes the desire to attend, the rewards of attending, and the ROI to the event sponsors and attendees?
Specific topics include:
- Is it time to take a fresh look at the importance of measuring return on investment versus purpose goals, and objectives?
- Keynotes and panels. How best to make use of keynotes and industry experts when often there are as many experts in the room?. We'll look at tactics for putting more of a spotlight on attendees.
- Corporate Social Responsibility. New, more engaging ways to weave the local community into events that creates authentic experiences and helps the local economy.
- Star power. More compelling ways for attendees to engage more personally with experts and celebrities.
- Rethinking entertainment—should it be dancing in their seats or dancing in the streets?
- Collaboration and innovation—getting something done to support the organizational purpose.
- Making it last: creating a year-round experience.
How RRN and Brand Media Coalition: Your Partner in Success in Incentives, Rewards, and Recognition
Published by the Enterprise Engagement Alliance at TheEEA.org
- The only weekly news, how-to and resource publication of record for the Incentive, Rewards, and Recognition field.
- The only marketing agency focusing specifically on the IRR and broader engagement marketplace.
The Industry’s Only Combined Media Platform and Marketing Agency to Help You Expand Your Business 
- All the industry news, research, announcements, and how-to articles read by over 20,000 end-users in sales, marketing, and human resources; incentive, recognition, loyalty and promotional companies, as well as marketing and human resources agencies, seeking to enhance performance through effectively designed incentive programs.
- Unparalleled business development services for engagement, incentive and incentive travel, recognition firms; brands, gift cards and master fulfillment companies, and technology firms, featuring ROI-based business development strategy design and ongoing digital and social media and e-newsletter communications to help marketers profit in the coming era of cookie-less marketing.
- Unique abilities for solution providers to sponsor authoritative, evergreen content directly related to what they sell through the EEA’s Effective Practices series on articles in our media platforms.
- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
- Access to new technologies from EEA preferred solution providers enabling brands to create their own points-based or transactional redemption site.
- Unparalleled expertise in program design, return on investment measurement, reporting, and prescriptive analytics.
